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My Value Added Services

What Value Added Services (VAS) does Idea provide?

Idea provides a wide range of services that you can choose from. You can enjoy the following services:
  • News
  • Games
  • Email
  • Messaging
  • Ringtones
  • Prayers and devotional songs
  • Cricket scores
  • Ring-back tones
  • Mobile TV
  • Location-based services
  • Sports and infotainment services
  • Missed call alerts
  • Live streaming
  • Mobile money
  • Dialer tones
Click here to learn more about Idea’s VAS.

How can I activate/deactivate a Value Added Service?

You can use any one of these methods.
  • Visit the Self-care section on the Idea website, www.ideacellular.com
  • Dial 121 from your Idea number and get a call back to learn about all the Value Added Services offered by Idea
  • Dial *121# from your Idea number to get a message about all the Value Added Services offered by Idea
  • SMS START/STOP to 54300 and get a list of services
  • Dial 12345 for information, and 198 to request a VAS
  • Walk into the nearest Idea service centre
Note: You can also use other SMS/ calling numbers provided by our vendors and partners to activate services.

How do I check the Value Added Services on my number, and how can I activate a new VAS?

After logging into the Self-care section using your user ID and password on the Idea cellular website, you will land on a homepage with main menu options. Select ‘My Value Added Services’. Alternatively, SMS ‘STOP’ to 155223 to check active services. You will receive a list of all the services active on your number. To activate a new service, SMS the relevant code to Idea’s toll-free number. Click here for a complete list of all Value Added Services.

To subscribe online, click on ‘Subscription’. You can activate VAS by clicking on ‘Activate VAS’.

How will I know what VAS is activated on my connection?

You can get the list of all the VAS subscription on your number. Visit the web Self Care portal. Alternatively, send STOP as an SMS to 155223. You will get a list of all the VAS active on your number.